AllParts Medical

• From May 24th, 2022 to June 7th, 2022

• Completed Projects:

  • Archive/APM/Run internal link audit for May, 2022

  • Audit site structure for missing or broken links: https://docs.google.com/spreadsheets/d/1FpHi08GO8kenVoBOgEKJV8B6a5DjV0fESiBdYo2rIM0/edit?usp=sharing

    • Run internal audit screaming frog report on allpartsmedical.com domain Chris May 24th, 2022

    • Identify broken internal links Chris May 24th, 2022

    • Identify misconfigured index or canonical links Chris May 24th, 2022

  • Archive/APM/Create new ad variants for Philips promotional Google Ads campaign

  • Test new ad variants for recently launched CT modality ad group: https://docs.google.com/document/d/1BN84cJNs0X4lFWJ-weCIhDrOxCmGA55XGDo07-UtZbc/edit?usp=sharing

    • Create ad variant highlighting minimum warranty length Chris May 24th, 2022

    • Create ad variant highlighting number of in-stock parts Chris May 24th, 2022

    • Create ad variant highlighting post-sale support Chris May 24th, 2022

  • Archive/APM/Audit external link profile (June, 2022)

  • Review current and potential external backlinks for allpartsmedical.com: https://docs.google.com/spreadsheets/d/1MpixUbbYGya6Zam38ZSfUiPcqjahdwsikdDjKrWNzgg/edit?usp=sharing

    • Audit first page of Google SERP for "AllParts" and "AllParts Medical" Chris June 7th, 2022

    • Identify all sites and directories with broken backlinks on page 1 of search results Chris June 7th, 2022

    • Audit first page of Google SERP for "Philips AllParts" Chris June 7th, 2022

  • Archive/APM/Review PPC competition for branded terms

  • Review third-party domains advertising on Google for AllParts Medical: https://docs.google.com/document/d/124ku_-0AgDMiCDWI08Aod_-h0OrZM81TXcKjFHjmRPg/edit?usp=sharing

    • Review SERP results for "Philips AllParts" search Chris June 7th, 2022

  • Archive/APM/Run internal site crawl (June, 2022)

  • Identify all internal links and link opportunities: https://docs.google.com/spreadsheets/d/17fKDYXO0gpSr9FpuAFPDjB-kOZI6FdN66wduIKMkKQk/edit?usp=sharing

    • Run internal site crawl in Ahrefs Chris June 7th, 2022

    • Export internal link opportunities and setup worksheet for Moe Chris June 7th, 2022

    • Export all crawled and all indexed pages for baseline when report is re-run in 3 months Chris June 7th, 2022

• Reports

  • Google Ads performance report

  • https://docs.google.com/spreadsheets/d/18lnGwH8zZwu0u9NJIVBFQziaJE_YgqRWC_5w1zyqxXU/edit?usp=sharing