AllParts Medical
From June 14th, 2022 to June 21st, 2022
Completed Projects:
Archive/APM/Write new ad variants for Used Philips ad group
New responsive search ad variant for Used Philips ad group in Promotional campaign: https://docs.google.com/document/d/1TJw6Lt9XYD6n063gGb0CvKRjHzlBXB3uMVTpSrxTn50/edit?usp=sharing
Write 5 headline 1 variants for new responsive search ad Chris June 21st, 2022
Write 5 headline 2 variants for new responsive search ad Chris June 21st, 2022
Write new description variants for new responsive search ad Chris June 21st, 2022
Write single control add with no direct CTA language Chris June 21st, 2022
Archive/APM/Run 6-month backlink audit (June, 2022)
Audit gained and lost backlinks over last 180 days: https://docs.google.com/spreadsheets/d/1IhhAEAXv-k3T0JQ-shULsjsjv3niiUJar1fZ_jZPQzY/edit?usp=sharing
Export external backlink profile for last 6 months Chris June 21st, 2022
Migrate to Google Sheet and filter only lost links Chris June 21st, 2022
Review all lost backlinks by type and review 301 redirects for each target URL Chris June 21st, 2022
In-Progress Projects:
Archive/APM/90-day Google Ads account audit (June, 2022)
Review past 60-days performance and optimize: https://docs.google.com/document/d/1urHGT3IjDwJ0DCICEtDEkwvSlgrdopIWrLVOAMDGIjs/edit?usp=sharing
Disable search partner sites for branded and promo campaigns Chris June 21st, 2022
Add new keyword variant allpartsmedical Chris June 21st, 2022
Remove display ad re-targeting for all active campaigns Chris June 21st, 2022
APM/Tasks
One-off tasks not tied to larger projects
Run last 7-day and last 14-day Google Ad performance report on Branded campaign Chris June 21st, 2022
Run last 7-day and last 14-day Google Ad performance report on Promotional campaign Chris June 21st, 2022
Items to Review:
Google Ads Performance Report
https://docs.google.com/spreadsheets/d/18lnGwH8zZwu0u9NJIVBFQziaJE_YgqRWC_5w1zyqxXU/edit?usp=sharing