• Report

  • AllParts Medical

    • From June 28th, 2022 to July 12th, 2022

    • Completed Projects:

      • Archive/APM/Upload custom CSS and Javascript for AEM website

      • Upload all custom CSS and Google scripts for AEM website

        • Upload Google Tag Manager scripts with instructions to shared Dropbox folder Chris July 12th, 2022

        • Upload custom CSS with page location and instructions to shared Dropbox folder Chris July 12th, 2022

    • In-Progress Projects:

      • Archive/APM/Add image extensions to all active campaigns

      • Incorporate modality-specific images to display next to our text ads: https://docs.google.com/document/d/1aCU4miAdUvCy5Ylp_w09JAHoYtlyEB8p7B9kX0FB504/edit?usp=sharing

        • Create image extension for Used Philips ad group in Promotional campaign Chris June 28th, 2022

        • Create image extension for MRI ad group in Promotional campaign Chris June 28th, 2022

        • Create image extension for AllParts ad group in Branded campaign Chris June 28th, 2022

      • Archive/APM/Audit Philips promotional Google Ads campaign

      • Review keyword, search term, and ad group performance for last 90 days

        • Mine search terms report for negative keywords Evan July 5th, 2022

        • Search through website for MRI keywords and put them into keyword planner for search volume Evan July 5th, 2022

        • Add the above keywords as phrase match into the MRI adgroup Evan July 5th, 2022

        • Pause the current broad match keywords in the MRI adgroup Evan July 5th, 2022

        • Create new responsive search ad in MRI adgroup Evan July 5th, 2022

      • Archive/APM/90-day Google Ads account audit (June, 2022)

      • Review past 90-days performance and optimize: https://docs.google.com/spreadsheets/d/1NeNvZtDPf3Hs5VB0UiRgZKECUNW_AkRiehnIBY8BiLM/edit?usp=sharing

        • Analyze 90-day search terms report Evan July 12th, 2022

        • Create call-focused ads in each adgroup (MRI, CT, Philips C-Arm, Philips Ultrasound) Evan July 12th, 2022

        • Set ad rotation to "rotate indefinitely" Evan July 12th, 2022

        • Mine search terms report for negatives & new keyword ideas Evan July 12th, 2022

    • Performance Report