AllParts Medical
From July 12th, 2022 to July 19th, 2022
Completed Projects:
Archive/APM/Upload custom CSS and Javascript for AEM website
Upload all custom CSS and Google scripts for AEM website
Upload Google Tag Manager scripts with instructions to shared Dropbox folder Chris July 12th, 2022
Upload custom CSS with page location and instructions to shared Dropbox folder Chris July 12th, 2022
Archive/APM/Audit Philips promotional Google Ads campaign
Review keyword, search term, and ad group performance for last 90 days
Mine search terms report for negative keywords Evan July 5th, 2022
Search through website for MRI keywords and put them into keyword planner for search volume Evan July 5th, 2022
Add the above keywords as phrase match into the MRI adgroup Evan July 5th, 2022
Pause the current broad match keywords in the MRI adgroup Evan July 5th, 2022
Create new responsive search ad in MRI adgroup Evan July 5th, 2022
Archive/APM/Add image extensions to all active campaigns
Incorporate modality-specific images to display next to our text ads: https://docs.google.com/document/d/1aCU4miAdUvCy5Ylp_w09JAHoYtlyEB8p7B9kX0FB504/edit?usp=sharing
Create image extension for Used Philips ad group in Promotional campaign Chris June 28th, 2022
Create image extension for AllParts ad group in Branded campaign Chris June 28th, 2022
Create image extension for MRI ad group in Promotional campaign Chris June 28th, 2022
Create image extension for Philips C-Arm adgroup in Promotional campaign Evan July 19th, 2022
Create image extension for Philips Ultrasound adgroup in Promotional campaign Evan July 19th, 2022
Create image extension for CT adgroup in Promotional campaign Evan July 19th, 2022
Create image extension for Used Philips - Brand adgroup in Promotional campaign Evan July 19th, 2022
Archive/APM/Run backlink analysis (July, 2022)
Reviewed gained and lost backlinks for last 90 days: https://docs.google.com/spreadsheets/d/1htNcy9aI9H7FYSWPUqO5v1HrW_FluKrv-SBwFGY9eSc/edit?usp=sharing
Run gained backlink analysis for last 90 days in Ahrefs Chris July 19th, 2022
Export to shared Google sheet and review findings with Heather and Moe Chris July 19th, 2022
Run lost backlink analysis for last 90 days in Ahrefs Chris July 19th, 2022
In-Progress Projects:
Archive/APM/90-day Google Ads account audit (June, 2022)
Review past 90-days performance and optimize: https://docs.google.com/spreadsheets/d/1NeNvZtDPf3Hs5VB0UiRgZKECUNW_AkRiehnIBY8BiLM/edit?usp=sharing
Analyze 90-day search terms report Evan July 12th, 2022
Create call-focused ads in each adgroup (MRI, CT, Philips C-Arm, Philips Ultrasound) Evan July 12th, 2022
Set ad rotation to "rotate indefinitely" Evan July 12th, 2022
Mine search terms report for negatives & new keyword ideas Evan July 12th, 2022
Performance Report