• Report Reports/AllParts Medical

  • AllParts Medical

    • From August 9th, 2022 to August 16th, 2022

    • Completed Projects:

      • Archive/APM/Create Training Courses Adgroups

      • Create adgroups based on the different medical imaging training courses provided by AllParts Medical

        • Create adgroup - Medical Imaging Training Evan August 9th, 2022

        • Research keywords for people looking for medical imaging training courses Evan August 9th, 2022

        • Create new adgroup "X-ray Training" Evan August 9th, 2022

        • Create new adgroup "MRI training" Evan August 9th, 2022

        • Create new adgroup "C-arm training" Evan August 9th, 2022

        • Create new adgroup "Ultrasound Training" Evan August 9th, 2022

        • Create New Adgroup "CT Training" Evan August 9th, 2022

      • Archive/APM/Write keyword-optimized title tags & meta descriptions

      • Identify target keywords by search volume and rewrite title tags and meta descriptions: https://docs.google.com/spreadsheets/d/1FpHi08GO8kenVoBOgEKJV8B6a5DjV0fESiBdYo2rIM0/edit?usp=sharing

        • Rewrite title tag and meta descriptions for Pre-owned Tubes page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Mammo page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for About Us page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for X-Ray & C-Arm page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Home page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Contact Us page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Siemens Imaging Parts page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Training page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for General RAD page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Philips Imaging Parts page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Parts Wizard page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for CT scan page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Ultrasound page Evan August 2nd, 2022

        • Rewrite title tag and meta descriptions for Search page Evan August 2nd, 2022

      • Archive/APM/Move training-focused ad groups into dedicated campaign

      • Move training ad groups into dedicated campaign to control budget and reporting

        • Pull currently active training ad groups out of "Branded" campaign and move to "Training" Evan August 16th, 2022

        • Create new campaign for "Training" and configure campaign settings Evan August 16th, 2022

        • Setup new ad extensions focused on training offerings Evan August 16th, 2022

        • Review campaign and launch Evan August 16th, 2022

      • Archive/APM/Update Google Ads performance report to show training

      • Revise weekly performance report to capture training-specific data

        • Pull out all training-focused ad groups from "Branded" report data Evan August 16th, 2022

        • Update "Branded" data in report to only show keywords focused on brand name variants Evan August 16th, 2022

      • Archive/APM/Setup bid modifiers based on searcher demographic data

      • Reviewing breakdown of impressions/cost/conversions for each income bracket

        • Review KPIs of the different income brackets over the past 30 days (Lower 50%, 41-50%, 31-40%, 21-30%, 11-20%, Top 10% Evan August 16th, 2022

        • Exclude the income brackets 31-40%, 41-50%, and lower 50% on all active campaigns August 16th, 2022

    • Performance Reports