• Report

  • AllParts Medical

    • From August 16th, 2022 to August 23rd, 2022

    • Completed Projects:

      • Archive/APM/Setup bid modifiers based on searcher demographic data

      • Reviewing breakdown of impressions/cost/conversions for each income bracket

        • Review KPIs of the different income brackets over the past 30 days (Lower 50%, 41-50%, 31-40%, 21-30%, 11-20%, Top 10% Evan August 16th, 2022

        • Exclude the income brackets 31-40%, 41-50%, and lower 50% on all active campaigns August 16th, 2022

      • Archive/APM/Setup gender-based bid adjustments

      • Review past performance and adjust bids to maximize conversions: https://docs.google.com/document/d/1K1Iy0AhdE0mVoLPtWLF_MJHXWisQhVsrC5vo5nnsIWQ/edit?usp=sharing

        • Apply negative bid adjustment for females Chris August 23rd, 2022

        • Apply positive bid adjustment for males Chris August 23rd, 2022

        • Review past 90-day performance of account by gender Evan August 23rd, 2022

        • Break-down spend, clicks, conversions and CPA by gender Evan August 23rd, 2022

      • Archive/APM/Add new keywords to Google Ads account (August, 2022)

      • Review search terms report and add relevant keywords into account

        • Add new keyword "allparts training" Evan August 23rd, 2022

        • Add industry negative "employment" Evan August 23rd, 2022

        • Add industry negative "wiki" Evan August 23rd, 2022

        • Add new keyword "allparts medical training" Evan August 23rd, 2022

        • Add industry negative "samsung" Evan August 23rd, 2022

        • Add new keyword "allparts com" Evan August 23rd, 2022

        • Add new keyword "allparts com" Evan August 23rd, 2022

        • Add location term "Saskatchewan" as negative Evan August 23rd, 2022

        • Add industry negative "salaries" Evan August 23rd, 2022

        • Add industry negative "wikipedia" Evan August 23rd, 2022

        • Add new keyword "allparts equipment" Evan August 23rd, 2022

        • Add new keyword "philips respironics parts list" Evan August 23rd, 2022

      • Archive/APM/Review ad performance & replace lowest performing with new variant

      • Pause ad with lowest CTR in adgroup and create a new one to replace it

        • New ad created in CT adgroup Evan August 23rd, 2022

        • New ad created in MRI adgroup Evan August 23rd, 2022

        • New ad created in MRI adgroup Evan August 23rd, 2022

    • In-Progress Projects:

      • Archive/APM/Optimize device and location bid adjustments

      • Review past performance and adjust bid adjustments

        • Disable Locations of Interest Chris August 23rd, 2022

    • Performance Report