• Report

  • AllParts Medical

    • From August 23rd, 2022 to September 13th, 2022

    • Completed Projects:

      • Archive/APM/Setup gender-based bid adjustments

      • Review past performance and adjust bids to maximize conversions: https://docs.google.com/document/d/1K1Iy0AhdE0mVoLPtWLF_MJHXWisQhVsrC5vo5nnsIWQ/edit?usp=sharing

        • Apply negative bid adjustment for females Chris August 23rd, 2022

        • Apply positive bid adjustment for males Chris August 23rd, 2022

        • Review past 90-day performance of account by gender Evan August 23rd, 2022

        • Break-down spend, clicks, conversions and CPA by gender Evan August 23rd, 2022

      • Archive/APM/Add new keywords to Google Ads account (August, 2022)

      • Review search terms report and add relevant keywords into account

        • Add new keyword "allparts training" Evan August 23rd, 2022

        • Add industry negative "employment" Evan August 23rd, 2022

        • Add industry negative "wiki" Evan August 23rd, 2022

        • Add new keyword "allparts medical training" Evan August 23rd, 2022

        • Add industry negative "samsung" Evan August 23rd, 2022

        • Add new keyword "allparts com" Evan August 23rd, 2022

        • Add new keyword "allparts com" Evan August 23rd, 2022

        • Add location term "Saskatchewan" as negative Evan August 23rd, 2022

        • Add industry negative "salaries" Evan August 23rd, 2022

        • Add industry negative "wikipedia" Evan August 23rd, 2022

        • Add new keyword "allparts equipment" Evan August 23rd, 2022

        • Add new keyword "philips respironics parts list" Evan August 23rd, 2022

      • Archive/APM/Review ad performance & replace lowest performing with new variant

      • Pause ad with lowest CTR in adgroup and create a new one to replace it

        • New ad created in CT adgroup Evan August 23rd, 2022

        • New ad created in MRI adgroup Evan August 23rd, 2022

        • New ad created in MRI adgroup Evan August 23rd, 2022

      • Archive/APM/Optimize device and location bid adjustments

      • Review past performance and adjust bid adjustments

        • Disable Locations of Interest Chris August 23rd, 2022

      • Archive/APM/Optimize Training Campaign

      • Review search terms report & make changes to increase efficacy of training campaign

        • Change phrase match types to exact match in order to filter out people who are looking for training courses at specific colleges Evan August 25th, 2022

        • Adding the following keywords to training courses campaign Evan August 25th, 2022

    • In-Progress Projects:

      • Archive/APM/Get more clicks on your responsive search ads by improving your headlines and descriptions

      • Add new headlines to increase ad performance

        • Research competitive landscape for new headline ideas Evan September 7th, 2022

        • Add new headlines/descriptions in current ads Evan September 7th, 2022

        • Find ads that have a below "good" grade in adwords Evan September 7th, 2022

    • Tasks:

    • Performance Report