• Report

  • AllParts Medical

    • From September 27th, 2022 to October 11th, 2022

    • Completed Projects:

      • Archive/APM/Review Used Philips (generic) Campaign Performance

      • Review efficacy of our Used Philips (generic) campaign

      • Archive/APM/Audit search terms report (September, '22)

      • Audit search terms report (last 7 days) for new keywords & negative keywords

      • Archive/APM/Run grouped search terms insight report (September 27, 2022)

      • Analyze and create report for grouped search terms (9/27/22): https://docs.google.com/document/d/1DbJZNhwH90bvBvcan2B0Cti9I2vylnGKaoR67nGhMJE/edit?usp=sharing

      • Archive/APM/Add Structured Snippets to Imaging Training campaign

      • Adding structured snippets to our training courses campaign

        • Added campaign level structured snippet Training Courses campaign - "X-Ray Training" Evan September 27th, 2022

        • Added campaign level structured snippet Training Courses campaign - "Ultrasound Training" Evan September 27th, 2022

        • Added campaign level structured snippet Training Courses campaign - "CT Training" Evan September 27th, 2022

        • Added campaign level structured snippet Training Courses campaign - "MRI Training" Evan September 27th, 2022

      • Archive/APM/Create Google Ads campaign targeting GE EVO Gen 3

      • Target search terms related to GE Revolution Evo Gen 3

        • Do keyword research find highest potential search terms to target Chris October 11th, 2022

        • Setup all available ad extensions for this modality Chris October 11th, 2022

        • Apply global negative keyword libraries to block irrelevant traffic Chris October 11th, 2022

        • Write 2 dedicated responsive search ads Chris October 11th, 2022

      • Archive/Archive/APM/Write New Ad Variants for each adgroup

      • Writing new ads with ad strength of average or better for each adgroup

        • Write new ad with ad strength of average or better in MRI (models) adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in CT training adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in C-Arm training Evan October 11th, 2022

        • Write new ad with ad strength of average or better in MRI training adgroup Evan October 11th, 2022

        • Write new ad with ad strength of good or better in C-arm (models) adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in CT (models) adgroup Evan October 11th, 2022

    • In-Progress Projects:

      • Archive/APM/Add keywords from search terms report (Oct, 2022)

      • Add new search keywords and negative keywords to campaigns based on search terms

        • Add keyword "allparts medical nashville" to Branded campaign Chris October 11th, 2022

        • Add keyword "all parts nashville tn" to Branded campaign Chris October 11th, 2022

        • Add keyword "all parts medical training" to Training campaign Chris October 11th, 2022

    • One Off Tasks:

      • test Chris AllParts Medical task September 27th, 2022

      • Write new ad in Ultrasound training adgroup with ad strength of average Evan AllParts Medical task October 10th, 2022

      • Add image extension to MH_Imaging Training campaign Evan AllParts Medical task October 10th, 2022

    • Reports