• Report

  • AllParts Medical

    • From October 11th, 2022 to October 25th, 2022

    • Completed Projects:

      • Archive/APM/Create Google Ads campaign targeting GE EVO Gen 3

      • Target search terms related to GE Revolution Evo Gen 3

        • Do keyword research find highest potential search terms to target Chris October 11th, 2022

        • Setup all available ad extensions for this modality Chris October 11th, 2022

        • Apply global negative keyword libraries to block irrelevant traffic Chris October 11th, 2022

        • Write 2 dedicated responsive search ads Chris October 11th, 2022

      • Archive/Archive/APM/Write New Ad Variants for each adgroup

      • Writing new ads with ad strength of average or better for each adgroup

        • Write new ad with ad strength of average or better in MRI (models) adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in CT training adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in C-Arm training Evan October 11th, 2022

        • Write new ad with ad strength of average or better in MRI training adgroup Evan October 11th, 2022

        • Write new ad with ad strength of good or better in C-arm (models) adgroup Evan October 11th, 2022

        • Write new ad with ad strength of average or better in CT (models) adgroup Evan October 11th, 2022

      • Archive/APM/Search Terms Report 10-11 to 10-24

      • Mining through search terms report for negatives & new keywords

        • Added keyword to Branded campaign from search terms report - "allparts" Evan October 25th, 2022

        • Added negative keyword from search terms report - "how to become" Evan October 25th, 2022

        • Added negative keyword from search terms report - "miami" Evan October 25th, 2022

        • Added negative keyword from search terms report - "allpartsinc com" (store in Michigan) Evan October 25th, 2022

        • Added keyword to Branded campaign from search terms report - "alparts" Evan October 25th, 2022

        • Added negative keyword from search terms report - "going to school" Evan October 25th, 2022

        • Added negative keyword from search terms report - "allpartsinc" (store in Michigan) Evan October 25th, 2022

        • Added negative keyword from search terms report - "florida" Evan October 25th, 2022

      • Archive/APM/Run search term frequency analysis

      • Create campaign to target searches for top GE & Philips ultrasound probe models

        • Segment and analyze most word pairs in search terms Chris October 25th, 2022

        • Segment and analyze most word trios in search terms Chris October 25th, 2022

        • Export search terms report for last 180 days Chris October 25th, 2022

        • Segment and analyze most frequent single words Chris October 25th, 2022

      • Archive/APM/Create Google Ads campaign for probes and ultrasound

      • Create campaign to target searches for top GE & Philips ultrasound probe models

        • Write ad variants to target generic ultrasound probe searches Chris October 25th, 2022

        • Create campaign to target relevant "ultrasound and probe" Chris October 25th, 2022

        • Write dedicated ad variants to target top GE ultrasound models Chris October 25th, 2022

        • Write dedicated ad variants to target top Philips ultrasound models Chris October 25th, 2022

    • In-Progress Projects:

      • Archive/APM/Add keywords from search terms report (Oct, 2022)

      • Add new search keywords and negative keywords to campaigns based on search terms

        • Add keyword "allparts medical nashville" to Branded campaign Chris October 11th, 2022

        • Add keyword "all parts nashville tn" to Branded campaign Chris October 11th, 2022

        • Add keyword "all parts medical training" to Training campaign Chris October 11th, 2022

    • One Off Tasks:

      • Decrease bids of top 10% of earners (income) by 12.96% Evan AllParts Medical task October 25th, 2022

      • Decrease bids of 11-20% of earners (income) by 16.68% Evan AllParts Medical task October 25th, 2022

    • Reports: