Houston Safe & Lock

• From May 3rd, 2023 to May 17th, 2023

• Completed Projects:

  • Archive/HSL/Create product descriptions, titles, & new meta descriptions for jewelry safes

  • Archive/HSL/Create series descriptions for each of the different gun safe series

  • Archive/HSL/Finish product and series descriptions for entire safe catalog

• In-Progress Projects:

  • Archive/HSL/Redesign safe category page templates

    • Redesign safe list cards to include product description and condensed attributes layout May 8th, 2023

    • Add capacity attribute to all Gun Safes May 8th, 2023

    • Group listing of safes by sub-category and output sub-category image and description May 8th, 2023

    • Add post re-order plugin to CMS to allow for custom ordering of safes May 8th, 2023

    • Add 3 column callout section to hero section on new category page template May 8th, 2023

    • Rewrite function for outputting safes to ensure they're grouped by the sub-category May 8th, 2023

  • HSL/Create New Content for Legacy Safe Pages

    • Create above the fold content for home safes May 4th, 2023

    • Create above the fold content for commercial safes May 4th, 2023

    • Create above the fold content for Floor safes May 15th, 2023

    • Create above the fold content for Wall safes May 15th, 2023

  • Archive/HSL/Define & Map Out Tracked Keywords for Category-Level pages in Excel & SEM Rush

    • Define keyword(s) for gun safes page & put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for home safes page & put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for Floor & Wall safes page and put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for Commercial safes page and put into google sheets & sem rush May 15th, 2023

  • Archive/HSL/Research and publish new content article "Are Gun Safes Fireproof"

    • Keyword research gun safe topics (are gun safes fireproof, 880 monthly searches) May 11th, 2023

    • Outline content and gather images for article May 11th, 2023

    • Write article May 11th, 2023

    • Write title & meta description May 11th, 2023

    • Add internal links throughout article May 11th, 2023

    • Publish article May 11th, 2023

  • Archive/HSL/Research and publish new content article "Comprehensive Gun Safe Buying Guide"

    • Research topic with keyword volume (How to choose a gun safe) May 16th, 2023

    • Outline topics for content May 16th, 2023

    • Gather images for article May 16th, 2023

    • Write article with internal links throughout May 16th, 2023

    • Write title tag & meta description May 16th, 2023

    • Resubmit to google for indexing May 16th, 2023

• One Off Tasks:

  • Enable page-level customization of modal form elements including title and callouts May 2nd, 2023

  • Added callouts to each of the category pages May 8th, 2023

  • Changed title tag of gun safes page to - Explore the best gun safes Houston has to offer with our unmatched selection of theft and fire-rated gun safes from American Security. May 9th, 2023

  • Updated order of individual products on category pages May 8th, 2023

  • Update WordPress core to version 6.2 May 5th, 2023

  • Fix issue preventing users from submitting safes production inquiry form May 11th, 2023

  • Updated order of series on category pages May 8th, 2023

  • Add negative keywords from search terms report May 16th, 2023

  • Changed title tag of gun safes page to - Gun Safes Houston - Your 1 Choice for Firearms Security May 9th, 2023

  • Update all plugins and extensions (16 total) May 8th, 2023