Houston Safe & Lock

• From May 10th, 2023 to May 22nd, 2023

• In-Progress Projects:

  • Archive/HSL/Conversion optimization improvements to safe product detail pages

    • Add text-area "Message" field to lead form May 22nd, 2023

    • Redesign "Save up to..." sales copy call-to-action May 22nd, 2023

    • Redesign callouts for lead CTA button May 22nd, 2023

    • Redesign and mobile-optimize differentiators content section May 22nd, 2023

  • Archive/HSL/Define & Map Out Tracked Keywords for Category-Level pages in Excel & SEM Rush

    • Define keyword(s) for gun safes page & put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for home safes page & put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for jewelry safes page & put into google sheets and sem rush May 18th, 2023

    • Define keyword(s) for Floor & Wall safes page and put into google sheets & sem rush May 15th, 2023

    • Define keyword(s) for Commercial safes page and put into google sheets & sem rush May 15th, 2023

  • Archive/HSL/Research and publish new content article "Comprehensive Gun Safe Buying Guide"

    • Research topic with keyword volume (How to choose a gun safe) May 16th, 2023

    • Outline topics for content May 16th, 2023

    • Gather images for article May 16th, 2023

    • Write article with internal links throughout May 16th, 2023

    • Write title tag & meta description May 16th, 2023

    • Resubmit to google for indexing May 16th, 2023

  • Archive/HSL/Audit and optimization of indexed URL's for locksmith-related page

    • Setup any 301 redirects for lines 62-100 May 18th, 2023

  • HSL/Create New Content for Legacy Safe Pages

    • Create above the fold content for Floor safes May 15th, 2023

    • Create above the fold content for Wall safes May 15th, 2023

  • Archive/HSL/Research and publish new content article "Are Gun Safes Fireproof"

    • Keyword research gun safe topics (are gun safes fireproof, 880 monthly searches) May 11th, 2023

    • Outline content and gather images for article May 11th, 2023

    • Write article May 11th, 2023

    • Write title & meta description May 11th, 2023

    • Add internal links throughout article May 11th, 2023

    • Publish article May 11th, 2023

• One Off Tasks:

  • Fix issue preventing users from submitting safes production inquiry form May 11th, 2023

  • Add negative keywords from search terms report May 16th, 2023