Houston Safe & Lock

• From May 18th, 2023 to June 1st, 2023

• Completed Projects:

  • Archive/HSL/Audit and optimization of indexed URL's for locksmith-related page

  • Archive/HSL/Define & Map Out Tracked Keywords for Category-Level pages in Excel & SEM Rush

  • Archive/HSL/Launch Memorial Day Sale campaign

• In-Progress Projects:

  • Archive/HSL/Conversion optimization improvements to safe product detail pages

    • Add text-area "Message" field to lead form May 22nd, 2023

    • Redesign "Save up to..." sales copy call-to-action May 22nd, 2023

    • Redesign callouts for lead CTA button May 22nd, 2023

    • Redesign and mobile-optimize differentiators content section May 22nd, 2023

  • Archive/HSL/Create new ads & landing page content for Memorial Day Sale

    • Create new Memorial Day ads in adwords for gun safes adgroups with 25% off ads May 25th, 2023

    • Create landing page content for Memorial Day ads with 25% off language May 30th, 2023

    • Create automated rule that pauses campaigns on Monday then re-enables them on Tuesday May 25th, 2023

    • Update sale language on landing page to 20% May 30th, 2023

  • Archive/HSL/Define Index in HSL

    • Define & assign action to all categories in Google Sheet May 23rd, 2023

    • Define & assign action to all product pages in Google Sheet May 23rd, 2023

  • Archive/HSL/Redesign Blog parent and single page templates

    • Update single-post template to allow for full-width output when using Genesis page builder May 31st, 2023

• One Off Tasks:

  • Add txt record to DNS to verify Apple Business May 23rd, 2023

  • Added negative keywords from search terms report May 24th, 2023

  • Pause memorial day ads May 30th, 2023

  • Changed title tag of /product/cf7236-high-security-commercial-jewelry-safe/ to "AMSEC CF7236 TL-30 Commercial Jewelry Store Safe for Sale" May 31st, 2023

  • Mined search terms report for negative keywords May 31st, 2023

  • Adjust monthly budget to spend $6400 in June ($240 per day) June 1st, 2023