03-07-22

Report
Safe & Lock
- From February 28th, 2022 to March 7th, 2022
- Completed Projects:
  - Archive/SL/Update all lead forms with new dropdown: How did you hear about us?
  - Provide users with way to communicate how they discovered Safe and Lock
    - Add from field to King safe product inquiry form Chris March 1st, 2022
    - Add from field to King locksmith form Chris March 1st, 2022
    - Create new dropdown form field with no pre-selected option Chris March 1st, 2022
    - Add from field to Houston safe product inquiry form Chris March 1st, 2022
    - Add from field to Houston locksmith form Chris March 1st, 2022
  - Archive/SL/Audit organic and paid search performance by business segment
  - Get a detailed view of account performance for each primary business segment: safes, safe services and locksmith
    - Get list of competitive domains via auction insights for Houston Google Ads account Chris March 1st, 2022
    - Breakdown PPC account performance by business segment for King Chris March 1st, 2022
    - Get list of competitive domains via auction insights for King Google Ads account Chris March 1st, 2022
    - Breakdown PPC account performance by business segment for Houston Chris March 1st, 2022
    - Breakdown organic account performance by business segment for King Emily March 1st, 2022
    - Breakdown organic account performance by business segment for Houston Emily March 1st, 2022
  - Archive/SL/Audit locksmith-related Google Ads campaigns
  - Detailed Google Ads audit for locksmith-related campaigns
    - Audit all locksmith-specific Google Ads campaigns for KSL Chris March 6th, 2022
    - Audit all locksmith-specific Google Ads campaigns for HSL Chris March 6th, 2022
  - Archive/Testing/Create new project
  - This is a section to be more verbose about what we're doing
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- In-Progress Projects:
  - SL/Task
    - Research and collect data from three main business sections for the last 90 days for Google Ads account for comparative audit Emily February 28th, 2022
    - Research and collect data from three main business sections for competitors on Google Ads for comparative audit Emily February 28th, 2022
    - Research and collect data from three main business sections for organic traffic for comparative audit Emily February 28th, 2022
    - Review all child locksmith pages and correct any that are outputting code Chris March 1st, 2022
    - Add 'Existing Customer' as dropdown option for How did you hear about us field Chris March 1st, 2022
  - Archive/SL/Improve performance of locksmith-related campaigns in Google Ads
    - Change bidding strategy to maximize clicks with a max CPC of $6.00 for all locksmith related campaigns Emily March 7th, 2022
  - Archive/SL/Setup and launch Google Local Services advertising campaign
    - Create ad schedule and budgets for Google Local Service Account Emily March 7th, 2022
    - Verify Google My Business page and reviews Emily March 7th, 2022
    - Verify store licenses for Google Local Service Account Emily March 7th, 2022
    - Verify Insurance policies for Google Local Service Account Emily March 7th, 2022
- Items to Review:
  - SL/Client Questions
    - Do we have a standard procedure for someone answering the phone or email leads?

Safe & Lock