Safe & Lock

• From April 19th, 2022 to April 27th, 2022

• Completed Projects:

  • Archive/SL/Create in-house editable page to display used safes for sale

  • Redesign Hot Deals page and integrate content into CMS to allow for in-house editing

    • Define ACF custom field set for Hot Deals page in WordPress Chris March 30th, 2022

    • Populate custom fields to current page values Chris April 7th, 2022

    • Create new "Used Safes" post type for KSL Chris April 19th, 2022

    • Map custom field set for KSL Used Safes Chris April 19th, 2022

    • Create dedicated Used Safes lead form for product inquiries Chris April 19th, 2022

    • Create admin-level user for Jacob Sauder Chris April 19th, 2022

  • Archive/SL/Reduce SPAM submissions on KSL product inquiry forms

  • Increase security threshold for KSL Google ReCaptchas

    • Update security settings on KSL Google ReCaptcha for increased security to prevent SPAM Chris April 19th, 2022

  • Archive/SL/Remove site access for legacy users

  • Remove Fret, Bryce and all non-approved users from accessing our content management system

    • HSL: Remove all unauthorized users from staging site Chris April 27th, 2022

    • HSL: Sync updated user list down to development server Chris April 27th, 2022

    • KSL: Remove all unauthorized users from staging site Chris April 27th, 2022

    • KSL: Sync updated user list down to development server Chris April 27th, 2022

• In-Progress Projects:

  • Archive/SL/Design new parent Locksmith page for KSL

  • Design and develop conversion-optimized locksmith page for King Safe & Lock

    • Create Google Analytics goal and setup Gravity Forms event tracking plugin Emily April 19th, 2022

    • Ensure CallRail phone number is being loaded on page Emily April 19th, 2022

    • Import Google Analytics form tracking goal as conversion in Google Ads Emily April 24th, 2022

  • Archive/SL/Audit safe-focused Google Ads campaigns for HSL & KSL

  • 30-day search terms report analysis to identify negatives and new potential keyword variants

    • KSL: Review 30-day search terms report for Generic Safes campaign Chris April 19th, 2022

  • SL/Conversion optimize safe-related Google Ads campaigns

  • Improve messaging and user-experience on all safe-related pages to increase conversion rates

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  • Archive/SL/Improve performance of locksmith-related campaigns in Google Ads

  • PPC-focused tasks to optimize locksmith performance for KSL and HSL

    • HSL: Audit spend across locksmith related topics to see if they are matching the high value targets Emily April 25th, 2022

    • HSL: Pause under-performing and low value keywords Emily April 25th, 2022

    • KSL: Audit spend across locksmith related topics to see if they are matching the high value targets Emily April 25th, 2022

    • KSL: Pause under-performing and low value keywords Emily April 25th, 2022

• Items to Review:

  • SL/Client Questions

    • How do we want to handle email for KSL? Chris April 28th, 2022