Safe & Lock
From June 28th, 2022 to July 12th, 2022
Completed Projects:
Archive/SL/Redesign commercial locksmith page
Redesign page and rewrite content for primary Commercial Locksmith page: https://staging.houstonsafeandlock.net/commercial-locksmith-houston/
Review all commercial locksmith content currently published on site Chris July 12th, 2022
Find and insert commercial-focused locksmith services Chris July 12th, 2022
Create hero banner and CTA Chris July 12th, 2022
Design new graphical call-to-action section Chris July 12th, 2022
Write and design "Our Commercial Services" content section Chris July 12th, 2022
Write and design "No job too big" content section Chris July 12th, 2022
Add "Top brands" section with updated logos for Yale and Medeco Chris July 12th, 2022
In-Progress Projects:
Archive/SL/HSL - Create Google Ads experiment containing broad-match safe keywords
Create broad match experiements to see how people are searching for safes (generic & gun)
Ensure that gun is a negative keyword at the generic campaign Evan June 28th, 2022
Create experiments for both Gun + Generic running for 60 days (Same settings as original campaigns) Evan June 28th, 2022
Target safes using broad match keywords for both campaigns Evan June 28th, 2022
Mine for negative keywords every day to block errant searches Evan July 11th, 2022
Mine for new keyword ideas and make a list (in roam) and put new keywords in account once a week. Evan July 11th, 2022
Archive/SL/KSL - PPC Audit of Safes Campaigns
Audit of safes campaign to extract more value and identify wasted spend
Review negative keywords to ensure we aren't blocking anything from being shown on the SERP Evan June 28th, 2022
Mine through keywords and pause those with high CPAs Evan June 28th, 2022
Review daily budgets to ensure we are hitting our spend goals Evan June 28th, 2022
Archive/SL/HSL - PPC Audit of Safes Campaigns
Find where we can extract more value and where spend is being wasted in safes campaigns
Review search terms reports for negatives/new keyword ideas Evan June 28th, 2022
Ensure conversions are being properly tracked and reported Evan July 11th, 2022
Archive/SL/PPC Audit - Tasks (Locksmith)
Tasks from Archive/SL/HSL - PPC Account Audit (April vs May 2022)
Create more benefit/action based ads in locksmith campaigns Evan June 28th, 2022
Create structured snippet extensions for the service areas we offer Evan June 28th, 2022
Create locksmith specific callout ad extensions Evan June 28th, 2022
Mine through search terms for new locksmith keyword ideas Evan July 5th, 2022
Archive/SL/HSL - PPC Account Audit (April vs May 2022)
Reports