• Report

  • Safe & Lock

    • From July 12th, 2022 to July 19th, 2022

    • Completed Projects:

      • Archive/SL/PPC Audit - Tasks (Locksmith)

      • Tasks from PPC account audit (May - June, 2022)

        • Create structured snippet extensions for the service areas we offer Evan June 28th, 2022

        • Create locksmith specific callout ad extensions Evan June 28th, 2022

        • Mine through search terms for new locksmith keyword ideas Evan July 5th, 2022

        • Create more benefit/action based ads in locksmith campaigns Evan June 28th, 2022

      • Archive/SL/KSL - PPC Audit of Safes Campaigns

      • Audit of safes campaign to extract more value and identify wasted spend

        • Review daily budgets to ensure we are hitting our spend goals Evan June 28th, 2022

        • Review search terms reports for negatives/new keyword ideas Evan July 18th, 2022

        • Review negative keywords to ensure we aren't blocking anything from being shown on the SERP Evan June 28th, 2022

        • Review ads and make sure they are in line with keywords/landing page Evan July 18th, 2022

        • Mine through keywords and pause those with high CPAs Evan June 28th, 2022

        • Review landing pages to make sure they are in line with ads/keywords Evan July 18th, 2022

      • Archive/SL/HSL - PPC Audit of Safes Campaigns

      • Find where we can extract more value and where spend is being wasted in safes campaigns

        • Review ads and make sure they are in line with keywords/landing page Evan July 18th, 2022

        • Review daily budgets to ensure we are hitting our spend goals Evan June 21st, 2022

        • Review landing pages to make sure they are in line with ads/keywords Evan July 18th, 2022

        • Review search terms reports for negatives/new keyword ideas Evan June 28th, 2022

        • Review negative keywords to ensure we aren't blocking anything from being shown on the SERP Evan June 21st, 2022

        • Ensure conversions are being properly tracked and reported Evan July 11th, 2022

        • Mine through keywords and pause those with high CPAs Evan July 18th, 2022

        • Identify where the majority of the drop in conversions occurred (previous 90 compared to 90 days before previous 90) Evan June 21st, 2022

      • Archive/SL/HSL - PPC Account Audit (May vs June 2022)

      • Comparing account performance (April vs May)

        • Review search terms/keywords/ads/extensions in MH_Locksmith (Beta) Evan July 5th, 2022

        • Review search terms/keywords/ads/extensions in MH_Branded campaign Evan June 28th, 2022xx

        • Review search terms/keywords/ads/extensions in MH_Locksmith (Top Keywords) campaign Evan July 5th, 2022

        • Review MH_Beta Safes - All (Non gun) Campaign Evan June 28th, 2022

    • In-Progress Projects:

      • SL/HSL - SEO optimize new locksmith pages

      • SEO and mobile-optimize new primary locksmith pages: https://docs.google.com/document/d/1K7BixjAKfS4xdafZLOAG0b6YbpJXMz2u7ZCumlVKSzI/edit?usp=sharing

        • Update final URLS for all locksmith campaigns Evan July 18th, 2022

        • Write keyword-optimized title tags and meta descriptions Chris July 19th, 2022

        • Sunset legacy pages with 301 redirects Chris July 19th, 2022

      • Archive/SL/KSL - Combining safe adgroups

      • Combine the many different safe campaigns into just 3 (Gun, non-gun, & generic)

        • Move all gun keywords throughout account into one adgroup Evan July 18th, 2022

        • Move all generic safe keywords into one adgroup Evan July 18th, 2022

    • Performance Reports