• Report

  • Safe & Lock

    • From July 26th, 2022 to August 3rd, 2022

    • Completed Projects:

      • Archive/SL/HSL - Migrate site to faster server

      • Move Houston Safe & Lock production and staging sites to new server

        • Install and configure cache plugin and CDN Chris July 26th, 2022

        • Rerun Google Page Speed Insights for comparison July 26th, 2022

        • Update WordPress core and all out-of-date plugins Chris July 26th, 2022

        • Update DNS A records for staging and production to point to new server Chris July 26th, 2022

        • Replace legacy custom WooCommerce files with versions supported by latest version (3.6) Chris July 26th, 2022

        • Create full site and database backups for staging and production Chris July 26th, 2022

        • Run Google Page Speed Insights on current server for benchmarking Chris July 26th, 2022

        • Configure new server with faster specs and automated daily offsite backups Chris July 26th, 2022

      • Archive/SL/KSL - Migrate site to faster server

      • Move King Safe & Lock production and staging sites to new server

        • Install and configure cache plugin and CDN Chris July 26th, 2022

        • Create full site and database backups for staging and production Chris July 26th, 2022

        • Update WordPress core and all out-of-date plugins Chris July 26th, 2022

        • Configure new server with faster specs and automated daily offsite backups Chris July 26th, 2022

        • Rerun Google Page Speed Insights for comparison Chris July 26th, 2022

        • Update DNS A records for staging and production to point to new server Chris July 26th, 2022

        • Replace legacy custom WooCommerce files with versions supported by latest version (3.6) Chris July 26th, 2022

        • Run Google Page Speed Insights on current server for benchmarking Chris July 26th, 2022

      • Archive/SL/Radius Targeting Experiment (Locksmith)

      • Create experiment targeting 25 miles outside of 77024 for locksmith services

        • - Create experiment (30 days)with only change being to change target radius to 25 miles outside of 77024 Evan July 26th, 2022

      • Archive/SL/HSL - Negative Keyword Cleanup

      • Reviewing all negative keywords throughout account and consolidating them into 4 lists

        • Download all active negative keyword lists & campaign/adgroup level negatives into excel sheet Evan August 1st, 2022

        • Mark negative keywords to designate which list they should populate (auto, safe brands, local competitors, master negatives) Evan August 1st, 2022

        • Consolidate negative keywords into appropriate lists and apply them to each active campaign in account Evan August 1st, 2022

        • Final review of every negative keyword in each list Evan August 1st, 2022

      • Archive/SL/KSL - Negative Keyword Cleanup

      • Reviewing all negative keywords throughout account and consolidating them into 4 lists

        • Download all active negative keyword lists & campaign/adgroup level negatives into excel sheet Evan August 1st, 2022

        • Mark negative keywords to designate which list they should populate (auto, safe brands, local competitors, master negatives) Evan August 1st, 2022

        • Consolidate negative keywords into appropriate lists and apply them to each active campaign in account Evan August 1st, 2022

        • Final review of every negative keyword in each list Evan August 1st, 2022

      • Archive/SL/KSL - Redesign primary locksmith page

      • Redesign and rewrite primary locksmith page

        • Rewrite "Our Services" section with more detail on primary services Chris August 3rd, 2022

        • Create content section for reviews and integrate Google My Business reviews Chris August 3rd, 2022

        • Create new hero banner design with new image and copy Chris August 3rd, 2022

        • Incorporate lead form and callrail phone number CTA in hero banner Chris August 3rd, 2022

        • Design new graphical CTA for bottom of page with lead form and phone CTA Chris August 3rd, 2022

      • Archive/SL/KSL - Redesign locksmith lead form

      • Improve design and copy of primary locksmith lead form

        • Widen and center the form output in modal body Chris August 3rd, 2022

        • Rewrite checkmark callouts above form to better reflect the breadth of service offering Chris August 3rd, 2022

        • Incorporate form title into modal header Chris August 3rd, 2022

        • Replace text with svg logo in modal header Chris August 3rd, 2022

        • Change submit button text from "Schedule My Appointment" to "Schedule Service Now" Chris August 3rd, 2022

    • Items to Review: