Safe & Lock
From September 6th, 2022 to September 13th, 2022
Completed Projects:
Archive/SL/HSL - Setup global site search functionality
Improve navigation, user-experience and content on all safe-related pages
Output product descriptions below page title Chris September 6th, 2022
Index all pages, posts and products for search results Chris September 6th, 2022
Setup global search functionality for all in-stock safes Chris September 6th, 2022
Migrate to production and spot-test functionality Chris September 13th, 2022
Archive/SL/Cross-reference negative keyword library with converting search terms
Comparing converting search terms since March 2022 with a list of negative keywords to see if we are blocking converting terms from showing.
Apply the match formula to find matches of KWs that we are blocking Evan September 7th, 2022
Download all converting locksmith search terms from March 2022 - Today into an excel sheet Evan September 6th, 2022
Download all safes & locksmith converting search terms and upload to a word-list generator (https://design215.com/toolbox/wordlist.php) Evan September 7th, 2022
Go one by one on each "true value" and investigate whether or not we want to show for these terms Evan September 8th, 2022
Download the 4 negative keyword lists and combine them into one column, then apply to each "sheet" as column B
Create 2 sheets - Locksmith, & Safes Evan September 8th, 2022
In-Progress Projects:
SL/HSL - Add Sitelinks to Campaigns
Adding Sitelinks to our Campaigns
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Archive/SL/HSL - Standardize product descriptions, attributes and images
Ensure each safe has: 2 images, callouts, product specs and safe attributes
Standardize commercial composite safes September 9th, 2022
Standardize FS Safes Evan September 9th, 2022
Standardize EST series safes Evan September 9th, 2022
Standardize AM series Safes Evan September 9th, 2022
Standardize Floor Safes Evan September 12th, 2022
Standardize BFS Series High Security Safes Evan September 12th, 2022
Standardize all AMSEC Gun Safes Evan September 13th, 2022
Standardize CF series safes Evan September 13th, 2022
Standardize BF series safes Evan September 13th, 2022
Archive/SL/HSL - Enhance design of product detail and category listing pages
Improve design and user-experience of primary safe pages
Update primary button CTA from "Product Inquiry" to "Get Pricing & Availability" Chris September 13th, 2022
Standardize output of safe page titles and modal form inputs Chris September 13th, 2022
One Off Tasks:
HSL - Fix dissaproved sitelink destination URL (see google recommendation) Evan Safe & Lock September 6th, 2022 task
SL - Review search terms report & add negatives & new keyword ideas Evan Safe & Lock September 6th, 2022 task
KSL - Added negative keyword: Bluedot Evan Safe & Lock September 7th, 2022 task
KSL - Added negative keyword: Tiffany and Co Evan Safe & Lock September 7th, 2022 task
KSL - Added negative keyword: Fire King Evan Safe & Lock September 7th, 2022 task
KSL - Added negative keyword: Clock Evan Safe & Lock September 7th, 2022 task
Add lead form extension to locksmith campaigns Evan Safe & Lock September 12th, 2022 task
Report