SourceTech

• From April 11th, 2022 to April 18th, 2022

• Completed Projects:

  • Archive/Archive/ST/Reduce average cost per click for server campaigns in Google Ads

  • Reduce average CPC's across all server-specific campaigns in SourceTech's Google Ads account

    • Audit MH_Server - Custom Configure Emily March 27th, 2022

    • Audit MH_Server - Pre Configured Emily March 27th, 2022

    • Verify negative keyword lists associated with MH_Server Custom ConfigureEmily April 14th, 2022

  • Archive/ST/Create Individual Campaign For Dell R730

  • Move server Dell R730 onto it's own campaign with targeted ad groups and ads.

    • Create new extensions for campaign Dell R730 Emily April 11th, 2022

    • Keyword Audit of ad group Dell R730 Emily April 10th, 2022

    • Create ads for ad group, "Used R730" in Dell R730 Campaign Emily April 11th, 2022

    • Perform keyword research for ad group, "Dell R730" in Dell R730 Campaign Emily April 11th, 2022

    • Perform keyword research for ad group, "PowerEdge R730" in Dell R730 Campaign Emily April 11th, 2022

    • Perform keyword research for ad group, "Dell R730 Server" in Dell R730 Campaign Emily April 11th, 2022

    • Create ads for ad group, "Used R730 Server" in Dell R730 Campaign Emily April 11th, 2022

    • Perform keyword research for ad group, "Refurbished R730" in Dell R730 Campaign Emily April 11th, 2022

    • Create ads for ad group, "Refurbished R730" in Dell R730 Campaign Emily April 11th, 2022

    • Create ads for ad group, "PowerEdge R730" in Dell R730 Campaign Emily April 11th, 2022

    • Competitor audit of ads, verbiage, and landing page Emily March 27th, 2022

    • Perform keyword research for ad group, "Used R730" in Dell R730 Campaign Emily April 11th, 2022

    • Audit MH_Server - Dell R740 Emily March 27th, 2022

    • Ad effectiveness audit of Dell R730 Emily April 10th, 2022

    • Create ads for ad group, "Dell R730" in Dell R730 Campaign Emily April 11th, 2022

    • Create project outline with action steps and planned deliverables Emily March 27th, 2022

• In-Progress Projects:

  • Archive/ST/Publish blog post article covering server supply chain shortages

  • Blog post article covering current supply-chain issues with new servers and how the used marketing can help

    • Keyword research search volume and competition related to server supply chain issues Chris April 11th, 2022

    • Review articles currently ranking well for Dell / HPE server supply chain issues Chris April 11th, 2022

    • Conduct SERP analysis for queries related to server supply chains issues Chris April 11th, 2022