• Report

  • SourceTech

    • From May 24th, 2022 to May 31st, 2022

    • Completed Projects:

      • Archive/ST/Implement Google Ads optimizations from account audit

      • Tasks based on Source-Tech PPC audit on 4/30/22

        • Create responsive text ads based off of benefits of using Source-Tech Evan May 24th, 2022

        • Create experiment with broad keywords to gather more information about how people are searching Evan May 11th, 2022

        • change bidding strategy on all keywords in account to maximize clicks for entire account Evan April 30th, 2022

        • Create responsive search ads using the best performing headlines from expanded search ads over 3 years Evan May 13th, 2022

        • Create headlines advertising price of entry level servers (fully configured at x price) Evan May 13th, 2022

      • Archive/ST/Create price-focused ads groups for each top model

      • Launch new ad group variants that highlight our entry-level prices for each top model

        • Create price ad variant for HP DL380 G10 Evan May 24th, 2022

        • Create price ad variant for HP DL380 G9 Evan May 24th, 2022

        • Create price ad variant for HP DL360 G10 Evan May 24th, 2022

        • Create price ad variant for Dell R730 Evan May 24th, 2022

        • Create price ad variant for Dell R640 Evan May 24th, 2022

      • Archive/ST/Create simple report in Google Data Studio

      • Create a new report template with keywords/spend/conversions for our active keywords

        • Connect Google Adwords data into Data Studio Evan May 27th, 2022

        • Add keyword data the report (clicks, spend, conversions, conversion rate, cost per conversion) Evan May 27th, 2022

      • Archive/ST/Add control flow to all Zoho chats for email address

      • Setup minimally invasive forms to capture lead email prior to chat initialization

        • Reach out to Zoho tech support regarding ability to have chat trigger & pre-chat form Chris May 31st, 2022

        • Setup a new control-flow form input for email address Chris May 31st, 2022

        • Capture form input on user engagement Chris May 31st, 2022

        • Test implementation in private / incognito browser Chris May 31st, 2022

      • Archive/ST/Define strategic direction for SEO & PPC search marketing campaigns

      • Outline current and future SEO / PPC search marketing projects and set due dates for each

        • Internally review all future-status projects for SourceTech Systems Chris May 23rd, 2022

        • Prioritize all upcoming SEO & PPC projects Chris May 23rd, 2022

        • Review project plan with David Chris May 23rd, 2022

        • Prioritize projects and set due dates Chris May 23rd, 2022

    • In-Progress Projects:

      • Archive/ST/Milestone 1: Component-level server customization

      • Build functionality that allows for users to modify server components, see updated pricing, and add to cart

        • Setup shared Google Drive for entering component option data Chris May 24th, 2022

      • Archive/ST/Redirect legacy or duplicate product detail pages

      • Ensure up-to-date website inventory by 301 redirecting all duplicate or outdated server pages

        • Run internal pages report in Screaming Frog Chris June 13th, 2022

    • Reports