SourceTech

• From August 30th, 2022 to September 9th, 2022

• Completed Projects:

  • Archive/ST/Get more clicks on responsive ads by improving headlines & descriptions

  • Create new ad headlines for ads that have below a "good" grade

    • Research competitive landscape for new headline ideas Evan September 6th, 2022

    • Find ads that have a below "good" grade in adwords Evan September 6th, 2022

    • Add new headlines/descriptions in current ads Evan September 6th, 2022

  • Archive/Archive/ST/Reduce average cost per click for server campaigns in Google Ads

  • Reduce average CPC's across all server-specific campaigns in SourceTech's Google Ads account

    • Audit MH_Server - Custom Configure Emily March 27th, 2022

    • Verify negative keyword lists associated with MH_Server Custom ConfigureEmily April 14th, 2022

    • Audit MH_Server - Pre Configured Emily March 27th, 2022

• In-Progress Projects:

  • Archive/ST/Milestone 1: Component-level server customization

  • Build functionality that allows for users to modify server components, see updated pricing, and add to cart

    • Audit competitor configuration pages on ServerMonkey and Enterasource Chris September 1st, 2022

    • Work with David to come-up with "base" chassis config to be used until Milestone 2 project Chris September 1st, 2022

    • Setup event trigger to run Ajax callback on option change Chris September 1st, 2022

  • Archive/ST/Write Product Descriptions for Top 8 Models

  • Write intro content text for our top 8 models: https://docs.google.com/document/d/1LwRDQvi1xlX9Lrncv0kkiEPNadd-EOVfzWOuQpT4-Y4/edit?usp=sharing

    • Create product description for DL360 G9 Evan September 1st, 2022

    • Create product description for DL380 G9 Evan September 1st, 2022

    • Create product description for DL360 G10 Evan September 1st, 2022

  • ST/Optimize SEO performance of product pages

  • Improve organic search rankings for server pages

    • Identify pages and directories that should be removed from index Chris September 9th, 2022

    • Manually review and configure which post types and taxonomies are indexable in Yoast Chris September 9th, 2022

    • Download and review all indexable pages in the domain Chris September 9th, 2022

• Tasks:

  • ST - Switch ads to "optimize ad rotation" for each campaign Evan SourceTech September 6th, 2022 task

  • ST - Review search terms report & add negatives & new keywords Evan SourceTech September 6th, 2022 task

• Performance Report

  • Google Ads Keyword Report

  • https://datastudio.google.com/s/ofgE2OepuH0