SourceTech

• From September 7th, 2022 to September 14th, 2022

• Completed Projects:

  • Archive/ST/Get more clicks on responsive ads by improving headlines & descriptions

  • Create new ad headlines for ads that have below a "good" grade

    • Research competitive landscape for new headline ideas Evan September 6th, 2022

    • Find ads that have a below "good" grade in adwords Evan September 6th, 2022

    • Add new headlines/descriptions in current ads Evan September 6th, 2022

  • Archive/ST/Optimize PPC Account

  • Audit and then consider restructuring Google ads account for price optimization (as well as conversions)

    • Audit SourceTech's PPC account to consider other bidding strategies Emily January 4th, 2022

    • Check on NVME campaign after switching to target impression share with a CPC of $6.00 Emily January 6th, 2022

    • Check on overall account performance based on change in bidding to target impression share Emily January 27th, 2022

    • Separate NVME and Server feed on Google Merchant account and verify that it follows on Google Ads Emily January 4th, 2022

    • Check Spend and CPC with new bidding strategies Emily March 31st, 2022

    • Check on overall account performance based on change in bidding to target impression share Emily March 31st, 2022

  • Archive/Archive/ST/Reduce average cost per click for server campaigns in Google Ads

  • Reduce average CPC's across all server-specific campaigns in SourceTech's Google Ads account

    • Audit MH_Server - Custom Configure Emily March 27th, 2022

    • Verify negative keyword lists associated with MH_Server Custom ConfigureEmily April 14th, 2022

    • Audit MH_Server - Pre Configured Emily March 27th, 2022

• In-Progress Projects:

  • ST/Optimize SEO performance of product pages

  • Improve organic search rankings for server pages

    • Identify pages and directories that should be removed from index Chris September 9th, 2022

    • Manually review and configure which post types and taxonomies are indexable in Yoast Chris September 9th, 2022

    • Download and review all indexable pages in the domain Chris September 9th, 2022

• Items to Review:

  • No Questions available.

• One Off Tasks:

  • Clean up SL/Projects board Chris SourceTech September 22nd, 2022 task

  • Investigate why DL360 G10 is converting much less than DL380 G10 Evan SourceTech September 13th, 2022 task

  • Set max CPC of DL380 G10 to $4 Evan SourceTech September 13th, 2022 task

  • Decrease budget of R640 from $10/day to $5/day (Spent $234 last 30 days and has not converted) Evan SourceTech September 13th, 2022 task

  • Set max CPC of R740 campaign to $3.75 Evan SourceTech September 13th, 2022 task

  • Increase budget of DL380 G10 from $20/day to $30/day Evan SourceTech September 13th, 2022 task

  • Decrease budget of Custom Configure Campaign (campaign that hosts G9's, R630/R730) to $5/day Evan SourceTech September 13th, 2022 task

  • Decrease budget of DL360 G10 from $10/day to $5/day Evan SourceTech September 13th, 2022 task

  • Add keyword from search terms report - "poweredge 740xd" Evan SourceTech September 14th, 2022 task

  • Set mobile bid adjustment of -100% to campaign "DL360 G10" Evan SourceTech September 14th, 2022 task

  • Investigate increase of CPCs on DL380 G10 Evan SourceTech September 14th, 2022 task

  • Set mobile bid adjustment of -100% to campaign "MH_Custom Configure" Evan SourceTech September 14th, 2022 task

  • Add keyword from search terms report - "hpe dl380 gen10" Evan SourceTech September 14th, 2022 task

  • Add keyword from search terms report - "dell r640" Evan SourceTech September 14th, 2022 task

  • Set mobile bid adjustment of -100% to campaign "MH_R640" Evan SourceTech September 14th, 2022 task

  • Add keyword from search terms report - "hpe proliant dl380 gen10 servers" Evan SourceTech September 14th, 2022 task

  • Pause adgroup "DL380 G9" - .51% conversion rate over the last 180 days. Evan SourceTech September 14th, 2022 task