Confidence Med Spa

• From March 23rd, 2022 to April 22nd, 2022

• Completed Projects:

  • Archive/CMS/Create What's New page that outputs images from Instagram feed

  • Dedicated page on new site to output latest from Instagram feed

    • Reach out to Vic and attempt a live sign-in to the Instagram page Chris March 6th, 2022

    • Connect Instagram plugin to staging site and test data feed Chris March 6th, 2022

    • Connect to Instagram API and create a new image feed for the site Chris April 1st, 2022

    • Find, resize and compress hero banner images for desktop and mobile Emily April 5th, 2022

    • Review mobile and desktop then migrate to production Chris April 5th, 2022

• In-Progress Projects:

  • Archive/CMS/Identify target keyword and update title tags + meta descriptions for each page on site

  • Update all active (indexed) pages with new title tags, keywords and meta descriptions, as well as verifying that the heading and slug match our page titles

    • Update title tag, focused keyword and meta description for the blog post What to Expect When Getting a Hydrafacial page Evan March 24th, 2022

  • CMS/Future Project Proposals

  • Current project proposals for upcoming SEO optimization

    • Create project outline for Link Optimization for Confidence Med Spa Emily March 24th, 2022

    • Create project outline for Standardization of Service Pages for Confidence Med Spa Emily March 24th, 2022

  • CMS/Develop long-term solution for domain email

  • Investigate options to setup email on a stable, long-term platform

    • Research routing email through Gmail via Google Workspace account Chris March 30th, 2022

  • CMS/Create Google Ads campaign for injectables

  • ____

    • Research Google Ad lead forms Emily March 31st, 2022

    • Current CPC max for injectables is 5.00 with target impression share. Check on the status of this Emily March 31st, 2022

  • Archive/CMS/Update Promotions Page for April

  • Update promotions from March to April

    • Update homepage alert bar and pop-up modal Emily March 31st, 2022

    • Review April promotions posted on Confidence Instagram page Emily March 31st, 2022

    • Update Promotional page banner, description, and meta description Emily April 21st, 2022

    • Update individual promotions and any descriptions that have changed Emily April 21st, 2022

  • CMS/Create PPC campaign for Injectables service

  • Pay per click campaign that drives bookings of injectable service

    • Create keyword list for ad group "Injectables for Lip filler" for Injectables campaign Emily April 9th, 2022

    • Audit website, blvd link and meeting notes to look for opportunities to improve calls to action Emily April 9th, 2022

    • Create keyword list for ad group "Injectables Under eye" for Injectables campaign Emily April 9th, 2022

    • Create call-out extensions for Injectables campaign Emily April 9th, 2022

    • Keyword audit to find generic "results-based" keywords Emily April 9th, 2022

    • Create ads for ad group "Face Filler" for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "Injectables" for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "injectables for forehead" for Injectables campaign Emily April 9th, 2022

    • Create ads for "Dermal Fillers" for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "Dermal Fillers" for Injectables campaign Emily April 9th, 2022

    • Create ads for ad group "Injectables For Frown Lines" for Injectables campaign Emily April 9th, 2022

    • Create ads for ad group "Injectables For Forehead" for Injectables campaign Emily April 9th, 2022

    • Create ads for ad group "Injectables For Under Eyes" for Injectables campaign Emily April 9th, 2022

    • Audit competitors website as well as ads to look for improvement Emily April 9th, 2022

    • Create ads for ad group "Lip Filler" for Injectables campaign Emily April 9th, 2022

    • Create ads for ad group "Injectables Near Me" for Injectables campaign Emily April 9th, 2022

    • Create ads for ad group "Injectables" for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "Injectables Near Me" for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "Face Filler" for Injectables campaign Emily April 9th, 2022

    • Create image extensions for Injectables campaign Emily April 9th, 2022

    • Create site link extensions for Injectables campaign Emily April 9th, 2022

    • Create keyword list for ad group "Injectables for frown lines" for Injectables campaign Emily April 9th, 2022

    • Edit existing ads to include 10% off (up to $200 off) for new clients Emily April 21st, 2022

  • CMS/Write and publish new blog post article on laser hair removal services

  • Write new content article detailing laser hair removal, and our services and add-ons

    • Write title tag, focused keywords, and meta for new blog post Evan April 11th, 2022

  • CMS/Create new service page titled Lashes & Brows

  • Create a new service parent page for all services related to lashes and eyebrows

    • Setup project in Roam Emily April 21st, 2022

• Items to Review:

  • CMS/Client Questions

    • In order to complete the new "brows and lashes" page, we need a bit of specific information: