• Report

  • Safe & Lock

    • From September 27th, 2022 to October 4th, 2022

    • Completed Projects:

      • Archive/SL/HSL - Enable sorting and filtering based on safe attributes

      • Give users ability to sort safes on category pages by attributes such as weight and dimensions

      • SL/HSL -Search Terms Report

      • Mining search terms report for negative keywords

        • Added negative keyword from search terms report - livingston Evan September 30th, 2022

        • Added negative keyword from search terms report - cabinets Evan September 30th, 2022

        • Added negative keyword from search terms report - kapuci Evan September 30th, 2022

        • Added negative keyword from search terms report - fidelity Evan September 30th, 2022

        • Added negative keyword from search terms report - cleveland Evan September 30th, 2022

        • Added negative keyword from search terms report - libert Evan September 30th, 2022

      • Archive/SL/HSL - Improve page speed insights score

      • Speed up site load times to improve user experience and SEO rankings

        • Identify and remove unused FontAwesome CSS Chris September 30th, 2022

        • Identify and remove unused CSS from main theme stylesheet (style.css) Chris September 30th, 2022

        • Identify and remove unused CSS from main WooCommerce plugin stylesheet (woocommerce.css) Chris September 30th, 2022

        • Purchase and install Rocket content delivery network Chris October 3rd, 2022

      • Archive/SL/HSL - Redesign global footer

      • Update layout, primary links and copy of global footer element

        • Update all links forin Locksmith section for newly redesigned parent pages Chris October 4th, 2022

        • Add locksmith-specific schema formatted address Chris October 4th, 2022

        • Update all links in Safe section to newly redesigned category listing pages Chris October 4th, 2022

        • Redesign footer and give contrast to body copy Chris October 4th, 2022

      • Archive/SL/Create dedicating marketing for auto fob duplication

      • Create landing pages and drive traffic for auto fob duplication services

    • In-Progress Projects:

      • Archive/Archive/SL/HSL - Redesign safe category pages

      • Enhance layout and mobile-experience for category listing pages

        • Update page template to show all safes of a given category Chris September 27th, 2022

        • Upload JEWEL and Perma-Vault logos to media library Evan September 27th, 2022

        • Update final URL's for all Google ads going to sub-category pages for all safe campaigns Evan October 3rd, 2022

      • Archive/SL/Setup and launch Google Local Services advertising campaign

      • Launch locksmith-focused Google Local Services campaign

      • HSL/KSL - Review Search Terms & Convert broad match keywords into phrase for locksmith (services) campaign

      • Reviewing search terms to convert broad match keywords into phrase

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      • Archive/SL/HSL - Setup 301 redirects, internal links & SERP optimizations for locksmith pages

      • Redirect legacy and island locksmith pages to new parent pages

        • Use screaming frog data to manually change all /lock-services/24-hr-emergency-locksmith-services/to /houston-locksmiths Evan September 27th, 2022

        • Redirect /houston-locksmith-services/ to /houston-locksmiths/ Evan September 29th, 2022

        • Redirect /lock-services/24-hr-emergency-locksmith-services/ to /houston-locksmiths/ Evan September 29th, 2022

        • Redirect /lock-services/high-security-locks/ to /smart-high-security-locks/ Evan September 29th, 2022

        • Redirect /locksmith-services to /houston-locksmiths Evan September 29th, 2022

        • Redirect /locksmith-services-houston/ to /houston-locksmiths Evan September 29th, 2022

        • Redirect /lock-services to /houston-locksmiths Evan September 29th, 2022

        • redirect /locksmith-services/commercial-locksmith/ to /commercial-locksmiths/ Evan September 29th, 2022

        • View screaming frog (and report in notes) any KPIs (internal links, word count, etc.) for /locksmith-services/commercial-locksmith/ Evan September 30th, 2022

        • Review /locksmith-services-houston for any content to bring over before 301 Evan September 30th, 2022

        • Review /locksmith-services/commercial-locksmith/ for any content to bring over before 301 Evan September 30th, 2022

        • View screaming frog (and report in notes) any KPIs (internal links, word count, etc.) for locksmith-services-houston Evan September 30th, 2022

        • Review /lock-services/high-security-locks/ for any content to bring over before 301 Evan September 30th, 2022\

        • View screaming frog (and report in notes) any KPIs (internal links, word count, etc.) for /lock-services/high-security-locks/ Evan September 30th, 2022

        • Use screaming frog data to find any /locksmith-services links and manually change to /houston-locksmiths Evan October 4th, 2022

        • Use screaming frog data to find any /lock-services links and point them to /houston-locksmiths Evan October 4th, 2022

        • Redirect /commercial-locksmiths/ to /commercial-locksmith-houston/ Evan October 4th, 2022

      • SL/HSL/Locksmith (services) Max Conversions Experiment

      • Create experiment with max conversions (target cpa) for MH_Locksmith (services) campaign

        • ((ARQXFlvEJ))

      • Archive/SL/KSL - Search Terms Report

      • Mining search terms report for negative keywords

        • Added negative keyword from search terms report - sentinel Evan September 30th, 2022

        • Added negative keyword from search terms report - cabinet Evan September 30th, 2022

        • Added negative keyword from search terms report - worthington Evan September 30th, 2022

        • Added negative keyword from search terms report - pulask Evan September 30th, 2022

        • Added negative keyword from search terms report - guard Evan September 30th, 2022

        • Added negative keyword from search terms report - vaultz Evan September 30th, 2022

      • SL/HSL - Expanding Services Campaign

      • Expanding our reach for our service-specific locksmith requests

        • Add all the different generic locksmith terms (near me, houston locksmith, etc) as campaign level negatives for our service specific campaigns Evan October 3rd, 2022

    • One-off Tasks:

    • Performance Report