• Evan

    • Safe & Lock

      • For Client: Safe & Lock

        • Write new RSA with an ad strength of average or better in "Commercial Locksmith" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Mul T Lock" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Smart, Digital Locks" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Yale Locks" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Residential Locksmith" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Lockouts" adgroup Evan Safe & Lock task October 4th, 2022

        • Write new RSA with an ad strength of average or better in "Rekeying" adgroup Evan Safe & Lock task October 4th, 2022

        • For Client: Safe & Lock

        • Add image extension to "medeco" adgroup Evan Safe & Lock task October 4th, 2022

      • Add image extension to "smart locks" adgroup Evan Safe & Lock task October 4th, 2022

      • Adwords

      • Organic

        • Monthly Page Views

          • Feb -

          • March -

          • April -

          • May - 6,172

            • /product-category/ - 1390

            • /product/- 1,183

            • / - 645

            • /safes/ - 547

            • /safes-for-sale - 470

            • /category-gun-safes - 458

            • /Safe-moving - 243

            • /lock-services/ - 242

            • /hot-deals/ - 221

            • /locksmith-services-houston - 121

          • Sept - 4,292

            • /Product-category/ - 847

            • /product/ - 782

            • / - 613

            • /category-gun-safes - 320

            • /locksmith-services-houston - 208

            • /safes - 202

            • /safes-for-sale - 186

            • /lock-services/ - 146

            • /safe-moving - 117

            • /houston-locksmiths - 115

          • Titles

            • /category-gun-safes

              • Houstons 1 gun safe shop (is gun safe shop the best Keyword for this page? I would think it's something like Gun Safes Houston, or Gun Safes in Houston)

            • /safes-for-sale

              • Currently no title, so "safes for sale" is outputting on its own. Also no meta description

            • /safe-moving

              • Professional Heavy Safe Movers - Is there a better keyword to target than this? (Also, this page might need to be redesigned)

            • /home-office-safes

              • Home & Office Fireproof Safes - I doubt this is how people are searching for home/office safes

    • SourceTech

      • For Client: SourceTech

        • Added keywords from search terms report - "dell emc poweredge r740" Evan SourceTech task October 4th, 2022

      • Added keywords from search terms report - "dell emc poweredge r640" Evan SourceTech task October 4th, 2022

      • Added keywords from search terms report - "poweredge r740" Evan SourceTech task October 4th, 2022

  • Chris

    • Safe & Lock

      • Audit HSL Dev Waiting

        • Reasoning

          • Revenue down $70,000 for September, 2022

        • Findings

          • Structure

            • No schema markup being used

            • No internal links to / from other redesigned parent locksmith pages

          • Content Mobile

            • Header CTA button

              • Label is "Get Pricing"

              • Does this make sense in the context of a locksmith lead?

            • Hero banner

              • Container takes up 818px of vertical height

              • No form CTA

              • Phone CTA lead is wrapping to a second line

            • Testimonials

              • Line-height of 20px causes text to look squished

            • Content sections

              • Inconsistent vertical spacing between parent sections and sub-sections

              • Section headings are outputting large (36px) with significant line-heigh

            • Global

              • Scroll up icon takes up considerable screen real-estate

              • Legacy modal form markup still being used

              • New footer has minimal left-hand padding and excessive vertical padding

                • Links are small and hard to read

              • Difficult (impossible) to select a sub-nav item from primary navigation

        • Next Steps

          • Archive/SL/HSL - Optimize new Locksmith pages for mobile devices

      • Meeting Notes

        • Review Safe & Lock meeting notes Evan October 4th, 2022

        • Archive/SL/Create dedicating marketing for auto fob duplication

          • Add icon-based link in header of KSL site

        • Client Feedback

          • Per Derek DeSola, Business Performance at HSL was extremely bad in September:

            • "Last month was not good. Total sales down $70,000 compared to July and August"

            • HSL averages 12-16 Safe Moving jobs per week

              • Only 4 scheduled in total for this week

              • Only 1 locksmith job is scheduled for today

          • Google Ads

            • Derek DeSola agrees that it might be smart to decrease exposure to "near me" Locksmith terms if they're lower quality

        • Report