Report Reports/Safe & Lock
Safe & Lock
From October 4th, 2022 to October 11th, 2022
Completed Projects:
Archive/SL/HSL - Redesign global footer
Update layout, primary links and copy of global footer element
Update all links forin Locksmith section for newly redesigned parent pages Chris October 4th, 2022
Add locksmith-specific schema formatted address Chris October 4th, 2022
Update all links in Safe section to newly redesigned category listing pages Chris October 4th, 2022
Redesign footer and give contrast to body copy Chris October 4th, 2022
Archive/SL/KSL - Search Terms Report
Mining search terms report for negative keywords
Added negative keyword from search terms report - vaultz Evan September 30th, 2022
Added negative keyword from search terms report - worthington Evan September 30th, 2022
Added negative keyword from search terms report - sentinel Evan September 30th, 2022
Added negative keyword from search terms report - pulask Evan September 30th, 2022
Added negative keyword from search terms report - cabinet Evan September 30th, 2022
Added negative keyword from search terms report - guard Evan September 30th, 2022
In-Progress Projects:
Archive/SL/HSL - Setup 301 redirects, internal links & SERP optimizations for locksmith pages
Redirect legacy and island locksmith pages to new parent pages
Use screaming frog data to find any /locksmith-services links and manually change to /houston-locksmiths Evan October 4th, 2022
Use screaming frog data to find any /lock-services links and point them to /houston-locksmiths Evan October 4th, 2022
Redirect /commercial-locksmiths/ to /commercial-locksmith-houston/ Evan October 4th, 2022
Change link in footer "Locksmith Services" to /houston-locksmiths Chris October 11th, 2022
Change link in footer "high security locks" to /smart-high-security-locks/ Chris October 11th, 2022
Archive/SL/HSL - Increase exposure of top performing RI_Locksmith (Generic) campaign
Quickly increase leads by amplifying generic locksmith campaigns in Google Ads
Adjust budgets to allocate more daily spend to RI_Locksmith (Generic) campaign Evan October 5th, 2022
Write new responsive search ads that have "average" or better ad strength Evan October 5th, 2022
Ensure we have all possible ad extensions enabled and optimized Evan October 5th, 2022
Archive/SL/HSL - Keyword Research for our Top Pages
Optimizing title tags & meta descriptions for our top keywords
Research what keyword to optimize https://houstonsafeandlock.net/safes-for-sale/ Evan October 6th, 2022
Research what keyword to optimize - https://houstonsafeandlock.net/category-gun-safes/ Evan October 6th, 2022
Research what keyword to optimize - https://houstonsafeandlock.net/houston-locksmiths/ Evan October 6th, 2022
Research what keyword to optimize - https://houstonsafeandlock.net/safe-moving/ Evan October 6th, 2022
Archive/SL/HSL - Optimize new Locksmith pages for mobile devices
Enhance user-experience on mobile devices given current traffic profile
Optimize design of click-to-call phone CTA on fixed header Chris October 10th, 2022
Add service list to each main section under services section on Houston Locksmith page Chris October 10th, 2022
Incorporate Google 5-star rated badge on Houston Locksmiths page Chris October 10th, 2022
Minify and compress all images outputting on Houston Locksmiths Chris October 11th, 2022
Incorporate "Schedule Service" button into desktop layout of hero section Chris October 11th, 2022
Add bulleted list of top services Houston Locksmith page Chris October 11th, 2022
Redesign and mobile-optimize primary modal lead form for all Locksmith pages Chris October 11th, 2022
One Off Tasks:
Write new RSA with an ad strength of average or better in "Rekeying" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Commercial Locksmith" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Mul T Lock" adgroup Evan Safe & Lock task October 4th, 2022
Add image extension to "smart locks" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Residential Locksmith" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Smart, Digital Locks" adgroup Evan Safe & Lock task October 4th, 2022
Add image extension to "medeco" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Yale Locks" adgroup Evan Safe & Lock task October 4th, 2022
Add image extension to "yale" adgroup Evan Safe & Lock task October 4th, 2022
Write new RSA with an ad strength of average or better in "Lockouts" adgroup Evan Safe & Lock task October 4th, 2022
Create shared budget of $125 (+$20/day) between MH_Locksmith (services), MH_High Security Locks, & MH_Commercial Locksmith Evan Safe & Lock task October 5th, 2022
Decrease budget of our MH_Locksmith (generic) campaign by $20 Evan Safe & Lock task October 5th, 2022
Check on status of Google Local Services and report back to Derek Chris Safe & Lock task October 6th, 2022
Change bidding strategy of MH_Locksmith (top keywords) to max conversions Evan Safe & Lock task October 10th, 2022
Ensure that budgets & spend for HSL & KSL are equal Evan Safe & Lock task October 10th, 2022
KSL - Change bid strategy of safe moving campaign to max conversions Evan Safe & Lock task October 10th, 2022
KSL - Increase daily budget of locksmith (top keywords) to $150 Evan Safe & Lock task October 10th, 2022
Add graphical icon link of Auto Fobs page to KSL fixed header Chris Safe & Lock task October 11th, 2022
HSL - Update Google Ads & CallRail billing CC with new ((Yahd7Pb1y)) Evan Safe & Lock task October 11th, 2022
Performance Report